If 70% of potential customers* have terminated online orders due to a lack of trust in the website, then online merchants have a big problem. Fortunately, McAfee has the answer: a website certification service called McAfee SECURE that arms e-commerce businesses with what they need to build trust and increase traffic and online sales.
McAfee SECURE website certification service delivers the most comprehensive certification standard available, along with a better return on your security investment. It also leverages the McAfee brand that consumers know as the world’s largest dedicated security company.

Comprehensive Security Certification = Customer Confidence

For tens of thousands of e-commerce merchants, the McAfee SECURE trustmark has proven to be highly effective at reassuring potential customers that their personal information is more secure. The technical foundation of the McAfee SECURE website service rests on daily, comprehensive site scanning that tests a merchant’s website for more than 10,000 vulnerabilities.
In addition to this daily hacker testing, sites that earn the McAfee SECURE trustmark also undergo a series of periodic tests for accidental practices that can lead to bad publicity and lost customer confidence. For example, McAfee SECURE website testing includes checks for unintended links to malicious websites, the hidden presence of browser exploit code, and the accidental sharing of customer email data with spammers.

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